EXPERTS IN PRODUCT DEVELOPMENT

With our unique process, we can take your product from A-Z.

As one of Denmark’s largest design and development agencies, we support your company in becoming the best in your industry.

We are sociologists, designers, engineers, production experts and business developers, and we all work with the same goal: to improve the quality and relevance of your product.

Everything from idea to final production can be developed with Attention.

product development, designeering, co-creation

“As a premium supplier, we need to be ahead of the game – so why use an agency like Attention? We do it to break the routine, offer innovative solutions through fresh eyes, to increase differentiation, become more flexible regarding resources and to lower risk of surprises to improve forward planning.”

Anthony Evans, Director of Product Management at Nilfisk

THE ATTENTION PROCESS

“Research is a crucial part of our development process. It kicks off a project, keeps us on track and ultimately validates the solutions we develop.”

Anders B. Kiertzner, Director of Research and Insights at Attention
product development, designeering, co-creation, rescue ladder

SAVING LIVES WITH EFFICIENT PRODUCT DEVELOPMENT

Techturup came to Attention for help with the product development of Trygfonden’s Rescue Ladder.

It is designed to save lives and eliminate drowning accidents in harbours, particularly at night – an important issue that was in need of a thought-through solution.

Attention took care of the development, which included product workshops with stakeholders, detailing of the product design, sourcing and specification of materials, the cradle-to-cradle plan, and the verification and validation testing.

The ladders will be set up in harbours throughout Denmark by 2019.

READ MORE ►

product development, designeering, co-creation, hearing aid, design, medical device

HEARING AIDS WITH HUMAN-CENTERED DESIGN

Cochlear partnered up with Attention for the redesign of their hearing aid, the Baha 5 Sound Processer.

Extensive user research, innovative design and technical expertise all came together, and the result was a natural looking and discrete device that matched the users’ needs.

This was made possible by a vast amount of research with health care professionals and people with hearing loss in multiple markets.

READ MORE ►

“As a result of working with Attention, we have, in a very short amount of time, gone from being a company driven by a great enthusiasm for technology, to instead discussing what value we wish to deliver to whom – from specs to value, you could say. It is a philosophy that has already manifested itself at several levels of the organisation.”

Mads Frederiksen, Enterprise Performance Management & Business Development, SKOV A/S
Dansk Design, product development, designeering, co-creation, dansk design museum

GREAT PRODUCT DEVELOPMENTS

15 of our product developments are represented in the Danish Design Museum’s permanent exhibition Danish Design Now.

Some of them are now featured in the book Dansk Design Nu.

FIND OUR DESIGNS HERE

“Beauty isn’t everything. But products with appealing design and high usability keep their relevance on the market for a longer period of time, and the return of investing in design is set to 4,5 times higher than none-designed products.”

British Council of Design

SOME OF OUR REFERENCES